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MRR
$24,180
+12%
Active Users
3,842
+8%
Conversion
3.4%
-0.6%
Stories
14
this month
MRR grew 12% this week. Stripe data shows the annual plan conversion is behind it.
The surge is concentrated in mid-market accounts, driven by the new annual billing option launched Monday. Churn actually dropped to a 6-month low simultaneously.
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Checkout abandonments spiked 14% after Friday's deploy.
The new multi-step checkout is causing drop-off at the shipping calculation step. Heaviest impact on mobile.
Trial-to-paid conversion hit a 3-month high at 18.4%.
The new onboarding checklist correlates directly. Users who complete it convert at 31% vs 9% baseline.
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